Customer sentiment analysis for Arabic social media using a novel ensemble machine learning approach

Nouri Hicham, Sabri Karim, Nassera Habbat


Arabic’s complex morphology, orthography, and dialects make sentiment analysis difficult. This activity makes it harder to extract text attributes from short conversations to evaluate tone. Analyzing and judging a person’s emotional state is complex. Due to these issues, interpreting sentiments accurately and identifying polarity may take much work. Sentiment analysis extracts subjective information from text. This research evaluates machine learning (ML) techniques for understanding Arabic emotions. Sentiment analysis (SA) uses a support vector machine (SVM), Adaboost classifier (AC), maximum entropy (ME), k-nearest neighbors (KNN), decision tree (DT), random forest (RF), logistic regression (LR), and naive Bayes (NB). A model for the ensemble-based sentiment was developed. Ensemble classifiers (ECs) with 10-fold cross-validation out-performed other machine learning classifiers in accuracy (A), specificity (S), precision (P), F1 score (FS), and sensitivity (S).



Arabic language; ensemble classifier; machine learning; novel approach; sentiment analysis;

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International Journal of Electrical and Computer Engineering (IJECE)
p-ISSN 2088-8708, e-ISSN 2722-2578

This journal is published by the Institute of Advanced Engineering and Science (IAES) in collaboration with Intelektual Pustaka Media Utama (IPMU).