Enhancing the Accuracy of Mobile Geo Targeting

Dmitry Sergeevich Silnov

Abstract


SMS advertising companies use mobile phone numbers to send its own content. Geo targeting can improve advertising possibilities. New approach of mobile numbers geo targeting discovered and used in Russia. That approach can be used not only in Russia, but its universal for any country. For Russian geo targeting used site avito.ru for attaching mobile to selected area in city.


Keywords


Mobile geotargeting; Avito; SMS advertising; Geo-targeting

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DOI: http://doi.org/10.11591/ijece.v6i6.pp2887-2890

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International Journal of Electrical and Computer Engineering (IJECE)
p-ISSN 2088-8708, e-ISSN 2722-2578

This journal is published by the Institute of Advanced Engineering and Science (IAES) in collaboration with Intelektual Pustaka Media Utama (IPMU).